The Nottingham online vs Offline conference was helpful as it showed how technology could be used alongside fashion and debated on if catwalk shows would be taken over by fashion films.
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| Pam Hogg's - To kingdom come |
The conference helped show how technology had started to be used with fashion, whether it be new technology that allowed different designs or whether it was new ways of advertising fashion i.e. Ralph Lauren's 10th party where holograms were shown on the UK flagship store, or if it could be used to give more context to a catwalk show, such as Pam hogg's "to kingdom come" fashion video that was sent out a month after the catwalk show was seen.
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| Ralph Lauren's 10th Anniversary |
Luke Foy talked about how with more technology that people can more widely see the catwalk shows which people couldn't see before, and how it has helped the brands but could also be said that they have become more high street rather than designer because of their wider audience, and that he doesn't think that with the growth of technology and video streaming that catwalk shows will be replaced with video's as it would lose some of the atmosphere. I especially found Luke Foy interesting as he had opinions and put them across well with many examples and really understood how important catwalk shows are and how to create an atmosphere that will keep the events alive. I found this incredibly inspiring and have since done more research on him and looked at more events that he has organised as he understood technology but understands the importance of events as well.
